Introduction There are brands with great websites and SEO strategies but still, they are not enjoying organic traffic. If you are doing everything but you are not getting any returns, there are high chances that you are doing something wrong. According to Bret Talley, who is an experienced SEO expert and an entrepreneur, here are some of the most common SEO mistakes that you must avoid Not having goals The first very common SEO mistake that many people do make is not setting goals. You will not succeed in your SEO practice and strategies if you do not have an idea of what you want to achieve. Unfortunately, there are many businesses, brands as well as marketers who do not have goals. All they know is that applying SEO strategies will increase traffic and improve their sales. To have a successful strategy is much more than just imagining. It is all about setting measurable goals and making sure that they are successful. Therefore, decide whether what you would like to achieve is quality traffic, organic leads, or sales improvement. Not paying attention to search intent When you choose to ignore search intent, that is a very big mistake that you may not be able to recover from. Search intent is a very important yet hidden factor in the search engine results page. Search engines normally favor websites whose content can satisfy the search intent or a specific question. If you wish to be successful, you must consider thinking like the customer. Not considering mobile traffic Many people are trying to apply SEO to their marketing strategies but they fail to consider mobile traffic. Always make sure that your website is mobile-friendly or else, you may be missing out a lot.